32nd Annual Conference of the Consortium for International Marketing Research (CIMaR)

The Department of Economics and Management at the University of Pavia will host the 32nd Annual Conference of the Consortium for International Marketing Research (CIMaR) from May 19 to 22, 2025, in Pavia, Italy. The conference, titled "Transformative Marketing: Driving Business and Societal Change," will bring together scholars and professionals to explore innovative strategies and impacts in the field.